website and ebusiness workshops

Looking for a interactive, hands-on ebusiness workshop with tangible outcomes, then choose from the following;

Choosing the right website for your business & budget
How to get Google to find our website
Selling Online
eMail Marketing
Social Media Explained
Facebook for Business - Hands on
There's more to Social Media than Facebook
Online Learning for inductions, training, customer service and sales
Smartphone friendly websites - what are they and do I need one
Smartphone Apps - How do I find and use Apps for my business
DIY Website Workshop

Planning - Choosing the right website for your business & budget

Are you wanting to develop a website or improve your current website, but don’t know where to start? This workshop will assist you to develop a clearly defined website plan relevant to your business and budget and answer questions such as:

What will a website do for my business?
Who are my website customers and how do I let them know I have a website?
Do I employ a website designer or develop my website myself?
What are website statistics and how do I use them?

Participants will not actually develop a website during the workshop, but will gain a good understanding of all the relevant issues including:

Registering domain names and website hosting
Graphic design principles and writing content
Website architecture
Types of websites available
Marketing your website
Managing and maintaining website

Search Engine Optimisation - How to get Google to find your website

There is no use having a website if it can’t be readily found. Search engines are one of the primary ways that Internet users find websites. This workshop enables participants to learn the various techniques necessary to ensure optimum listing of their website in search engines and gain an understanding of:

What Search Engine Optimisation is
How search engines currently reference your website
The difference between paid listing and organic listing
Search Engine Optimisation; the tips and tricks to improve your search engine rankings
Why competitors may be listed and your website may not
Managing and maintaining Search Engine Optimisation

Selling Online - All you need to know about eCommerce

If you are thinking of selling your products and/or services online then this workshop is ideal for you. Participants will not actually develop a website during the workshop, but will gain a good understanding of:

What eCommerce is
What ‘payment gateways’ are and why you need one
PayPal vs. 3rd party payment gateways
Bank charges and requirements
What security issues you need to be aware of
What shopping cart packages are available
Online store architecture
Managing and maintaining your online store

eMail Marketing - Doing it legally, doing it smart

Creating, sending, tracking and managing email marketing is an awesome way to communicate with existing clients and generate new ones. No matter what program or software you use or whether you outsource your email marketing or DIY; all the steps covered in this workshop are essential for email marketing success. By the end of the workshop you will have created an email marketing campaign plan and have a good understanding of:

The value of email marketing
Outsourcing your email marketing vs. DIY
The steps involved in developing an email marketing plan
The Legal issues involved
Managing and reviewing your email marketing
Budgeting

Am I a twit because I don’t get Twitter? - Social Media Explained

Facebook, Twitter, Linked In and youtube. Discussion of social media as a powerful new communication tool seems to be everywhere - and for non-digital natives it can be like a whole other world, that you’re not a part of. This workshop breaks down social media into manageable chunks and explains what it’s all about and how it can work for you. By the end of the workshop participants will have a good understanding of;

What is Social Media
What are the popular options; Facebook, Twitter, Linked In, MySpace & YouTube.
The marketing applications of each option
Which social media tools will best serve your business
Setting up, managing and maintaining your social media

DIY Website Workshop - Take Control, become your own web master!

The DIY Website Workshop series is designed for participants who want to take control of their own website. Participants learn how to develop and maintain their own website on a powerful, yet easy to use “Content Management System” or CMS.

Participants DO NOT need to buy any software and once your website is live on the Internet, you can use the CMS software from the workshops to continually update your website. Participants are sent a weekly detailed website visitation report and have the on-going support of the Design Experts IT support team.

IMPORTANT PRE-REQUISTES: All DIY series participants need to have;

Basic computer literacy skills
Attended the “Choose the Right Website for Your Business and Budget” workshop or have a current website brief or plan
Completed the clearly explained “homework” tasks between each of the DIY workshops

Facebook for Business - Hands on

Learn the theory then apply the practical. This hands on workshop is designed to assist businesses to understand the facebook landscape then assist participants to set-up, promote and manage a facebook business page during the workshop.

There's more to Social Media than Facebook

This workshop explores how businesses can benefit from using Twitter, LinkedIn, YouTube, Blogs & Forums. Designed for participants who want to explore and potentially use Social Media beyond Facebook. Theory, not practical.

Online Learning for inductions, training, customer service and sales

Participants will learn what options are available to them to develop a strategy to introduce online learning into their business to use for inductions, training, customer support and sales opportunities.

Smartphone friendly websites - what are they and do I need one

Participants will learn about the "mobile marketplace" and how important it is have at least have a smartphone friendly website to attract and retain customers.

Smartphone Apps - How do I find and use Apps for my business

This workshop is designed to assist participants understand the App market and then to find and then use mobile Apps on their mobile device eg. smartphone, ipads, tablets to improve efficiency in their business. It is essential that participants own or a thinking about purchasing a smartphone, ipad, tablet etc.